I think you would agree, if you went back even 10 years ago, most small business owners could name their bank manager. You had a dedicated representative who not only understood your business, but you were able to contact them directly, and they would go out of their way to help your business. There was also a time, perhaps a little further back, where you may even have met them for lunch or for a drink – you had a real “relationship”
Today, the way the banks approach businesses has changed dramatically. The feedback we get is that very few SME’s have someone they can contact directly, let alone someone they have a relationship with and who knows their business.
So, what does this mean for SME’s?
Many small businesses are left without the level of support they want; resorting to online livechat or speaking to a centralised call-centre that knows little about your actual business and how they can best serve you. You may be able to arrange to meet someone locally, but you may have to wait some time for an appointment!
This may be sufficient if your business is running smoothly and you just need to tick things along, but what about if your business needs a quick cash boost, or you need to fund a piece of equipment quickly to enable you to complete a job, or sadly things take a turn for the worse? As the last 18 months have shown us all, it’s very difficult to predict what’s around the corner and small businesses can feel left without the assistance they need when you need it most.
Credo Asset Finance have always been a Finance Broker who is there for its customers whenever we are needed. Each business that uses us has a dedicated Account Manager, so you always speak to the same person, and we love building ‘relationships’. This is how we build our knowledge of your business and your market, so we can best help your business grow at the rate YOU want it to grow.
To keep it simple, we are on your side, we are someone you can pick up the phone to and have a chat with. Of course, technology has its place, whether it is the internet chat facility or a call centre, but we believe it is no substitute for a personal relationship to help our customers.
To get in touch call 01603 381955 or e-mail [email protected]
